Marketing Day: January 18, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Marketing Biz: Identity Capture, Link Rot & Graph Search
  Facebook’s new Graph Search was the attention getting headline this week and for good reason. But there were also a number of reorganizations (perhaps the first of many New Year’s resolutions) including StumbleUpon layoffs, Patch’s community pivot, Advance Publications’ purchase of Pop and a new advertising hire for Bazaarvoice. New funding for Janrain and Curalate […]
• Chrome To Gain Search Encryption, Following Similar Moves By Firefox & Mobile Safari
  The wave of browsers using Google SSL Search — and thus blocking publishers from receiving search term data — continues. Google’s own Chrome browser is next up, with the latest Chrome 25 beta using encryption. Google shared the news on its Chromium blog today. Chrome follows in the footsteps of Firefox and mobile Safari, which […]
• Google Plans To Build $1.6 Billion Headquarters In London
  According to the Guardian UK, Google has purchased a 2.4 acre property in the King’s Cross and St Pancras stations area of London. The company plans to build two buildings to consolidate its London operations into a single complex. Google currently has two London offices. The deal is reportedly worth £1 billion or roughly $1.6 […]
• LinkedIn Answers To Close On January 31
  LinkedIn spent most of 2012 introducing new products and features, but 2013 is starting with news that one of them is going away. In an email to members, the company says it’s going to close down LinkedIn Answers as of January 31st. The Q&A section of the site apparently wasn’t driving user engagement, and the […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Will [Not Provided] Ever Reach 100% In Web Analytics?
• Facebook’s Graph Search & YourTrove’s Social Search: 5 Questions With Jesse Emery
• Can TV Advertising Really Impact Search Performance?
• Sign of Hope? Banned Advertisers Rises Just 8 Percent in 2012
• Search In Pics: Google Chefs, Android Rubik’s Cubes & Google Docks View
• Google Improves Handwrite Your Search Feature
• Ever Wanted To Be Siri? Apple Seeks A Writer

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliate Window Solves Mobile Website Tracking Issue, www.affiliates4u.com

Analytics

• Seeing Will Be Believing for the Business, www.allanalytics.com

Blogs & Blogging

• How Evernote Has Made Me a More Productive Blogger, tripleseo.com

Business Issues

• Exclusive: Facebook Cuts Off Access to Voxer Over Competition Concerns, All Things D

Copywriting, Design & Usability

• What Developers Think About HTML5 [Infographic], www.getelastic.com

Display & Contextual Advertising

• Federated Media Publishing Surpasses Yahoo!, AOL and Microsoft in Audience Reach, MarketWatch

Email Marketing

• Key Email Engagement Tactics: Benchmarks and Trends, MarketingProfs

General Internet Marketing

• The Basics Of Neuromarketing | Fast Company, www.fastcompany.com

Internet Marketing Industry

• People on the Move in the Social Business Industry, Jan 18, 2012, www.web-strategist.com

Mobile/Local Marketing

• The mobile app economy is exploding (so, what else is new?), VentureBeat
• Three Out of Four UK Mobile Users to Own Smartphones by 2016, eMarketer

Reputation Management

• Will Your Online Reputation Cost You Business?, tweakyourbiz.com

Social Media

• You’ll Never Be Coca-Cola : Social Media Success for Small Business, Social Media Today
• Facebook for Android updated with faster photo viewing, broader story sharing, and voice messages, thenextweb.com
• LinkedIn Answers Shuts Down: Are We Over the Q&A Concept?, Marketing Pilgrim
• Privacy Concerns Keep Users Away From Social Sign-In, eMarketer
• Sina Weibo introduces Twitter-like in-stream advertising in quest to monetize its 400m user base, thenextweb.com
• Taking the plunge: using social media to grow your business, mackwebsolutions.com