Marketing Day: January 13, 2014
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Redesigns Web Version Aiming To Match Mobile App Design Twitter announced they are rolling out a design refresh to make their desktop version more in line with their mobile app […]
Matt McGee on January 13, 2014 at 5:01 pm | Reading time: 6 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Twitter Redesigns Web Version Aiming To Match Mobile App Design
Twitter announced they are rolling out a design refresh to make their desktop version more in line with their mobile app design found on their iOS and Android apps. Here is a picture of the new design: If you do not see the new design now, you should soon. Here is Twitter’s announcement: We’re now rolling […] - Google To Acquire Nest Labs For $3.2 Billion
Google is to acquire Nest Labs, best known for its smart thermostats and smoke detectors, for $3.2 billion in cash. Google shared the news in a press release, saying that the deal is expected to close within a few months. The full release: Google Inc. (NASDAQ: GOOG) announced today that it has entered into an agreement […] - Are Prospective Car Buyers Your Digital Goldmine? New IAB Study Points To Broader Appeal Beyond Dealers
Young, ethnically diverse, high earners who are more digitally savvy and responsive to online advertising than the general population? Sounds like a digital marketer’s dream audience target. New research from the IAB and Prosper Insight on Auto Intenders — adults ages 18+ who are planning to buy or lease a car or truck within the […] - Google Ranked #1 Top Video Content Property With 159 Million Unique Video Views For December [comScore]
Newly released data from comScore reveals Google, Facebook and AOL were the top online video content properties for December of 2013. While Google’s primary video content site YouTube was the biggest driver, Google sites garnered a collective 159.1 million unique views. Facebook ranked No. 2 with 79.1 million unique views, followed by AOL winning 76.2 […] - 5 Tips To Leverage Twitter’s New Nearby Feature
In recent weeks, Twitter has made headlines with the quiet launch of its experimental Nearby timeline, which allows eligible mobile users to discover tweets posted by others in their immediate vicinity, regardless of whether they are following them. This feature is currently available to a select number of users who have opted-in to allow their […] - Get To Know: The CMO For Backupify
As the Chief Marketing Officer for Backupify, a leading provider of backup and recovery solutions for Software-as-a-Service (SaaS) applications, John Bigay has more than 17 years of experience helping technology and digital media companies build their brands and grow their business. Prior to joining Backupify’s executive team, Bigay served as a marketing and strategy consultant […] - It’s 2014 — Is Your Content Mobile Ready?
Mobile traffic has been growing steadily over the past five years, but increased more than 50 percent in the last 12 months. In fact, global tablet and smartphone traffic grew to 20 percent of all internet traffic in December 2013. Considering this 1-in-5 milestone, you cannot afford to ignore mobile users in 2014. It is […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Ryanair CEO Claims Airline Is Working With Google On A Flight Search & Comparison Tool
- How Local Businesses Can Leverage Twitter’s New Nearby Feature
- Bing Begins Supporting Separately SSL Search Site; Query Data Does Not Pass [Not Provided]
- Lessons From An Accidental Tourist On The Inter-Webs
- VA Court Delivers Blow To Yelp, Free Speech Of Users
Online Marketing News From Around The Web:
Affiliate Marketing
- Cake Targets SMEs With New Solution for Affiliate Marketers, performancein.com
- Rakuten LinkShare Ranked #1 Affiliate Network for Third Consecutive Year, Business Wire
Analytics
- 4 Dashboards to Track Social Media Performance, www.razorsocial.com
- Did You Know? View Trends in Google Analytics Data, raventools.com
Blogs & Blogging
- A Simple Strategy for Writing Your First Series of Blog Posts, blogs.constantcontact.com
- How Transparent Should A Business Blogger Be?, pushingsocial.com
- Insights into Blog Comment Spam, lostpr.es
- One Simple Way to Generate More Traffic for Every Blog Post, www.ducttapemarketing.com
Business Issues
- Facebook acquires link-sharing service Branch for around $15 million, www.theverge.com
- Is Yahoo serious about media?, www.mondaynote.com
- Katie Couric makes Yahoo debut, www.politico.com
- Matt Mullenweg Shifts Into CEO Role at Automattic, recode.net
- Tumblr experiencing extended outage, CNET
Content Marketing
- How to Create a Mobile-First Content Marketing Strategy, Content Marketing Institute
- How To Use Content To Help Generate On-Page Conversions, www.koozai.com
- Surviving “Content Shock” and the Impending Content Marketing Collapse, Copyblogger
Copywriting, Design & Usability
- 10 Commandments of UX Strategy, www.uxmatters.com
- 18 pivotal web design trends for 2014, eConsultancy
- Facing the Blank Page: How to Power Your Way Through the Writing Process, www.momeomagazine.com
- New Year, New Site? Here’s Your Checklist for a Website Redesign in 2014, KISS Metrics
- The Hypnotic Effect of Parallax Scrolling and How it Impacts User Experience, uxmag.com
Display & Contextual Advertising
- Ad ‘Experiments’ Come To Delicious As It Updates Social Bookmarking API With Authentication, Rate Limits, TechCrunch
- The Dangers Of Remarketing Sensitive Products, www.ppchero.com
Domaining
- CES 2014: More relevant domain names in 2014, says GoDaddy, www.usatoday.com
- Demand Media Files With SEC To Spin Off Domain Registries and Registrars Into Rightside, The Domains
- Penn State Lets PennState.com Expire & The Domain Is In Auction W/ $4,583 Min Bid, The Domains
Internet Marketing Industry
- Adap.tv Provides Private Video Ad Marketplace for The Guardian, adap.tv
- Open Letter to CMOs: Confessions of a Digital Marketing Agency, Portent
- What UX Design Skills Were in Demand in the UK Job Market in 2013?, www.uxmatters.com
Mobile/Local Marketing
- Mobile Use Grows 115% in 2013, Propelled by Messaging Apps, blog.flurry.com
Social Media
- ‘High-profile’ Google+ users will get better, more private email settings, The Verge
- 6 Facebook Marketing Tips for Managing Your Facebook Page, Social Media Examiner
- 6 Tips for Instagram Marketing Mastery, www.jeffbullas.com
- 9 Must-Have Twitter Tools that Can Make You a Social Media Rock Star, Crazy Egg
- Budweiser Sends Really Dumb Tweet In Branding Exercise Gone Wrong, deadspin.com
- How essential is Google+ for PR and marketing?, www.shiftcomm.com
- How Israel and Hamas weaponized social media, CNET News
- How to turn your Instagram fans into brand advocates, The Next Web
- Is bad social worse than no social?, www.cmo.com.au
- Live from the 2014 Golden Globes, Official Twitter Blog
- Snapchat apologizes for jump in spam, CNET
- What can replace Facebook for small business?, smallbizsurvival.com
- Why Facebook Pages Are Seeing Lower Organic Reach, And What They Can Do About It, All Facebook
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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