Marketing Day: April 16, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Google Analytics Dashboard Gets 4 New Real-Time Widgets

  Google announced today, four new real-time widgets that can be plugged into any new or existing Google-Analytics Dashboard, marking the first time real-time data has been possible in a dashboard widget. Allowing users to perform many types of real-time analysis at a glance, the widgets can be combined and customized with different filters to segment […]

• Record Breaking Quarter: Digital Ad Revenues Cross $10 Billion Mark For The First Time

  With the third consecutive year of double-digit annual growth, digital advertising revenues hit new records in 2012, according to the IAB’s annual Internet Advertising Revenue Report conducted by PwC. Released today, the report shows a 15% rise to $31.6 billion in U.S. digital advertising revenues in 2012, with Q4 revenues topping $10 billion for the […]
• Facebook Home Rolling Out Internationally Today

  Facebook’s new Android experience, Facebook Home, is launching outside the U.S. today. That’s according to Facebook’s Cory Ondrejka, who made the announcement today at the D: Dive Into Mobile conference. The international rollout is of the Facebook Home app only; the phones that have it pre-installed won’t be sold until later this year. Home launched […]

• Foursquare Wants To Be “The Location Layer For The Internet”

  Foursquare has reportedly decided to make its data available to third parties for ad targeting purposes. This news follows last week’s announcement that the company received access to $41 million more in new funding. This announcement came as something of a surprise to many who believed that Foursquare had essentially stalled. AdAge reported that Foursquare […]

• Enhanced: Today’s Pain, Tomorrow’s Love

  Google Enhanced is the online marketing advice-giver’s gift that keeps on giving for 2013. By now, everyone touching search has been in several hours of meetings discussing these changes and where they will take us (mostly in the short-term), and has probably written or consumed at least one FAQ, eBook or White Paper on the […]

• Conducting Content: From Dissonance to Harmony

  With today’s pressing content demands, every organization with a website, blog and marketing communication documents needs a content marketing strategy. Below are a few questions to consider when developing your own strategy. Do you know everyone in your organization who creates and/or publishes content? Where are your organization’s creative assets stored and managed? (“My Inbox” and/or “My […]

• Report: Twitter Seeking Partnerships With NBC & Viacom For Online TV Distribution

  Twitter has been busy diversifying services in what looks to be a clear path that leads to an IPO. This year alone, Twitter has announced video services like the Vine iPhone app, to Twitter Music, an ads API to global expansion. Today, Bloomberg reports that Twitter is in the process of featuring television content online […]

• It’s Gettin’ Real: Google Glass Ready For Shipping, API Live & Specs Revealed

  What seemed like some crazy, farfetched idea when it was announced more than a year ago is now reality. In a series of moves late Monday, Google: notified its first batch of “Explorers” (the ones who pre-ordered at Google I/O last year, not the #ifihadglass contest winners) that the first Google Glass devices are rolling […]

• Facebook To Lose Three Electronic Arts Game Titles In June

  Entertainment software developer Electronic Arts (EA) announced it will be retiring its Facebook games The Sims Social, SimCity Social and Pet Society on June 14, 2013. While The Sims Social reportedly gained as many as 10 million daily active users (DAU) in 2011, EA reports that activity has fallen off for its once-popular titles. With […]

• Report: Automotive Sector Saw a 377% Increase In Social Video Shares This Quarter

  Video technology company Unruly released a Social Video Quarterly Report for Q1 2013 today, the first in a new series of quarterly reports measuring social video advertising trends. According to their findings, the Entertainment sector won 28.7 percent of total shares for social videos, followed by the FMCG/CPG, Tech and Automotive sectors. The two entertainment […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• SMX Advanced Agenda Posted – Register Now & Save with Early Bird Rates!
• Google Quick View Badge Field Trial
• 9 Netiquette Reminders For Today’s Link Builders
• Bing Updates Windows 8 Apps Enhancing News, Finance, Weather, Sports, Maps & Travel
• Live @ SMX Advanced: Think You Know Good Content? Fuggedaboutit. Here’s What Really Counts

Online Marketing News From Around The Web:

Analytics

• 11 valuable Google Analytics advanced segments, eConsultancy
• Ensighten Enables Business Users To Control Website Personalization With New Visual Tagger, PR Newswire
• How to use Big Data to start small, eConsultancy
• Using Analytics to Adapt and Learn, Practical Ecommerce

Blogs & Blogging

• Google Plus Author Tag Feature: Business Benefits of Blogging, Small Business Trends
• The Top 5 Benefits of Guest Blogging, Search Engine Journal

Business Issues

• Facebook Talking to Apple About New ‘Home’ Software for IPhone, Bloomberg
• Amazon targets greying (or already grey) consumers with its newest web store, Internet Retailer
• Andrew Mason On How To Deal: From Founder To Ex-Groupon CEO, www.fastcompany.com
• Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads, Ad Age
• Google domain hijacked in Kenya, DomainIncite
• Google’s Eric Schmidt Says New Motorola Gadgets Are "Phenomenal", All Things D
• Google’s Schmidt sees 1 billion Android phones in use in 9 months, Reuters
• Listening and improving the experience. 14.0.481 is out., Feedly Blog
• Source: Facebook not in discussions with Apple, Microsoft to port Home to their platforms [Update], The Next Web
• Tweetie and ‘pull-to-refresh’ creator Loren Brichter reportedly working with a Facebook team, The Next Web
• Twitter cuts off another payment service: Flattr is told to stop tying Favorites to money, The Next Web
• Twitter TV Video Advertising Plans, All Things D
• WhatsApp “Bigger Than Twitter” With Over 200M Monthly Active Users, 8B Inbound And 12B Outbound Messages Daily, TechCrunch

Content Marketing

• Six principles for great content marketing, eConsultancy
• Target’s ‘Show Don’t Sell’ Content Strategy, Digiday
• The Zero Clutter Approach to Content Marketing: 3 Things You Must Do, Search Engine Journal

Domaining

• Final new TLD objection tally: Donuts 55, Amazon 24, Google 22, Domain Name Wire
• UPDATE: Now Over 125 Domains Related To Boston Explosion Including “Relief” Domains, www.thedomains.com

Email Marketing

• 5 email marketing tips I’ve found useful, Distilled

General Internet Marketing

• How to NOT Break the Law While Marketing: Copyrights, CAN-SPAM & Fair Use, blog.kissmetrics.com
• U.K. ecommerce gains 16% in March, Internet Retailer

Internet Marketing Industry

• Webtrends Announces Action Center for Remarketing, Internet Retailer

Mobile/Local Marketing

• 13 ways for retailers to deal with the threat of showrooming, eConsultancy
• Reaching the mobile phone shopper, googleretail.blogspot.ca
• Which Enhanced Tablet Ads Get the Highest Marks?, eMarketer
• Who’s Winning, iOS or Android? All the Numbers, All in One Place, techland.time.com

Other Items

• Google chairman Eric Schmidt on Facebook Home: ‘I love it’, VentureBeat
• If You Pre-Ordered Google Glass, Here’s What To Expect Once Your Number Is Called, TechCrunch
• The Teen Transition: Adolescents of Today, Adults of Tomorrow, Nielsen

Social Media

• Twitter Breaks News of the Boston Marathon Explosion, AdWeek
• Boston Marathon Bombing Makes Vine a News Platform, Ad Age
• Don’t Use Social to Generate Sales; Make Selling Social, Ad Age
• How To Grow Your Business With REAL Social Media Goals and KPIs, www.seo.com
• Run Your Social Media Campaigns Like a Pro, Spin Sucks
• Send the right search signals with social content optimization, www.seocopywriting.com
• Survey: 61% of SMBs Say No ROI from Social, Screenwerk