Marketers Hate These Buzzwords, Which (Ahem) They Created
Marketers are brilliant at creating buzzwords and then saturating all matter of communications — whitepapers, PowerPoint decks, tweets, casual conversations with Starbucks’ baristas — with them. Equally impressive, marketers excel at then claiming to hate the very turn of phrase they elevated to buzzword status. In a new poll of more than 500 marketing professionals, […]
Marketers are brilliant at creating buzzwords and then saturating all matter of communications — whitepapers, PowerPoint decks, tweets, casual conversations with Starbucks’ baristas — with them. Equally impressive, marketers excel at then claiming to hate the very turn of phrase they elevated to buzzword status.
In a new poll of more than 500 marketing professionals, “synergy” tops the list of their most despised buzzwords, beating out such stalwarts as “viral” and “best-in-class.” The poll is part of Webmarketing123’s 2013 State of Digital Marketing survey.
This list is a good start, but surely there is more marketing argot we love to hate. Feel free to “leverage this asset” and add your most hated buzzwords in the comments below.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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