Livefyre Enables Ads In Comment Threads
The new option lets publishers sell inventory using their current ad systems.
Spy on Any Website
Content marketing and commenting platform Livefyre is giving publishers the option to insert ads right into the comment threads on their sites.
Livefyre enterprise-level customers will be able to plug in their ad systems to control the ads that get served in comments. Formats can be display ads or sponsored social posts, as shown in the examples below.
Publishers keep all of the ad revenue from ads in the comments streams.
“Love them or hate them, commenters are consistently among the most engaged users on a site,” said Jordan Kretchmer, founder and CEO of Livefyre, in a blog post. “This is a tool that empowers publishers to monetize their on-site engagement by offering premium ad inventory directly in front of the most loyal members of their audience.”
In a similar vein, commenting platform Disqus enabled sponsored comments in April 2014. On that platform, Disqus sells the ad space, however.
Livefyre’s Kretchmer said in a blog post that the ability to monetize comments has been a top request among publisher customers.
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Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
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