KFC bringing Colonels to Super Bowl LI for its 1st appearance as a Super Bowl brand

The campaign will include three teaser ads leading up to its official Super Bowl spot starring Rob Riggle and Billy Zane as Kentucky Colonels.

Chat with MarTechBot


KFC is making its debut appearance as a Super Bowl advertiser this year with a 15-second spot scheduled to air during the fourth quarter of the game.

The brand released an announcement yesterday, outlining its Super Bowl campaign. The official ad, titled “Colonel vs. Colonel” will feature actor Billy Zane painted gold as the brand’s Georgia Gold Colonel and actor Rob Riggle as the Kentucky Buckets Coach Colonel. KFC says its Super Bowl campaign is the first time the brand has put two of its KFC Colonels on screen together.

In addition to the 15-second spot, KFC is releasing three teaser videos via its social channels. The brand shared the first of its Super Bowl teaser ads yesterday on Twitter:

“KFC is back — back to making chicken the way our founder, Colonel Harland Sanders made it, and back in pop culture — so we’re celebrating on the biggest advertising stage of the year: the Super Bowl,” says the brand’s CMO Kevin Hochman in the announcement covering the Super Bowl campaign.

Be sure to check out Marketing Land’s full list of Super Bowl LI campaigns. We’ll continue to update it as brands release teaser ads and official game day spots: Super Bowl LI advertisers: Here are the brands gearing up for game day.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Fuel for your marketing strategy.