How to seamlessly augment the retail experience
Contributor Rohit Gupta predicts the future of in-store interactions which will be enabled by advanced technologies.
By 2022, online retail sales are forecast to go beyond $700 billion, and the future of brick-and-mortar stores seems uncertain. The appeal of online shopping is obvious: wider selections, no lines or crowds and general ease and comfort.
But retailers still have a lot to gain by investing in the in-store experience, especially when it comes to brand exposure and collecting customer insights.
Physical stores still offer consumers a place to see and feel the products they are interested in, and at a time where once-popular stores are filing for bankruptcy, retailers need to discern how to leverage such in-store advantages to meet changing shopping behaviors.
To stay in the race, retailers are changing up their store formats to create an experience that entices a stronger and more loyal relationship for the consumer — one that incentivizes consumers to visit retail locations by offering extreme personalization and unique brand experiences.
Here are a few ways retailers can implement their in-store presence to make it unique for the consumer.