Crowdsourcing your inventory: Outsource product and empower customers
Contributor Rohit Gupta explains how crowdsourcing inventory helps companies cut costs associated with product design while keeping customers engaged.
Rohit Gupta leads the North America consumer and media digital strategy practice within Wipro Digital. Prior to Wipro Digital, he has held various leadership positions within the retail industry driving digital transformations through customer centric solutions for eCommerce and in-store experiences. He holds an MBA from Cornell and mentors various start-ups within the Bay Area.
How to seamlessly augment the retail experience
Contributor Rohit Gupta predicts the future of in-store interactions which will be enabled by advanced technologies.
The future of retail is Generation Z-dependent — and martech is the way to reach them
Contributor Rohit Gupta outlines three steps retailers must take to evolve for the changing expectations of a new generation coming of age.
Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018
Developing a top-notch customer loyalty program is hard –--but it can deliver in spades. Columnist Rohit Gupta shares the three biggest benefits of a well-designed loyalty program.
Taking in the moments: How holiday shopping can help retailers reshape their personalization strategies
With the holiday shopping frenzy fast approaching, contributor Rohit Gupta discusses why brands need to hone their personalization efforts and focus on the moments that shape a consumer’s shopping experience.
Add chatbots to your arsenal today: Reap the benefits during the holiday retail season
Don't get left behind the competition this holiday season. Contributor Rohit Gupta explains why retailers should invest in chatbots before the shopping onslaught begins.
Add chatbots to your arsenal today: Reap the benefits during the holiday retail season
Don't get left behind the competition this holiday season. Contributor Rohit Gupta explains why retailers should invest in chatbots before the shopping onslaught begins.
Why data is at the center of leadership shakeups in retail
Should merchandising and marketing fall under the same umbrella in the new retail paradigm? Contributor Rohit Gupta says yes, explaining how increasing access to data is transforming how retailers can respond to consumers.