Harte Hanks Buys Digital Marketing Agency 3Q Digital
Agency's paid search and social specialties to help Harte Hanks build on "customer interaction" marketing services.
Marketing services firm Harte Hanks, announced it closed its acquisition of 3Q Digital, Inc. on Monday.
3Q Digital, a privately held agency that changed its name from PPC Associates in 2013, specializes in paid search and social advertising. CEO, David Rodnitzky, co-founded the firm in 2008. It now has more than 120 employees in offices in San Francisco, San Mateo, San Diego and Chicago. Clients include Square, Minted, Wine.com and Symantec.
“The most critical points in a customer journey are the moments when an individual interacts with one of our client’s brands,” said Harte Hanks CEO Robert Philpott. “Harte Hanks believes the relevance and connectivity of these interactions are fundamental to driving marketing performance. 3Q Digital strengthens our capabilities and expertise to effectively manage these interactions in the paid digital world.”
Rodnitzky said, “We look forward to expanding that expertise as a part of Harte Hanks and bridging the interactions that occur from traditional marketing to digital marketing.”
Harte Hanks already offers search, social and mobile marketing services as part of its mix, but the 3Q Digital’s SEM, social, display, SEO, mobile, and video advertising expertise will add depth to these practices.
Specific financial terms of the deal were not dislcosed, but Harte Hanks says it paid an initial sum with additional consideration payable upon the achievement of challenging performance goals over the next three-year period.
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