Google Optimize, the free website testing solution, is out of beta
Optimize runs on top of Google Analytics.
Tests can be targeted at specific user segments, and URL rules determine which pages a test runs on.
Initial demand for a free website testing solution from Google that’s already integrated with Analytics has been solid. Google says over 250,000 users had requested access to the free version since the beta opened. It’s impact on mid-market paid solutions remains to be seen. It could pull some paying customers away from other solutions. Or longer-term, it could open up a new realm of demand for more advanced testing capabilities from sites that hadn’t employed testing previously.