Google launches AdSense Labs for publishers to test new features

On Wednesday, Google launched AdSense Labs to give publishers access to test newer features, kicking off with two Labs: Show fewer ads and Inline ads.

The Show fewer ads lab lowers the number of ads shown to users by at least 10 percent. Publishers can, in turn, expect to see a drop in revenue, but a drop Google estimates will be “negligible,” or less than one percent of revenue, because the focus is on eliminating ads that are likely to be deemed of lower value to a publisher’s visitors.

Inline ads are dynamically inserted mobile website ads sized 320×100. They appear as users scroll down a page and don’t require programming on the publishers’ end.

AdSense publishers will find Labs under the Optimization tab. When more tests become available, Google will add them to Labs.

About The Author

Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.