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MarTech » Performance Marketing » Google launches AdSense Labs for publishers to test new features

Google launches AdSense Labs for publishers to test new features

Inline ads and Show fewer ads are the first tests available in AdSense Labs.

Ginny Marvin on June 22, 2016 at 1:10 pm | Reading time: 1 minute

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On Wednesday, Google launched AdSense Labs to give publishers access to test newer features, kicking off with two Labs: Show fewer ads and Inline ads.

The Show fewer ads lab lowers the number of ads shown to users by at least 10 percent. Publishers can, in turn, expect to see a drop in revenue, but a drop Google estimates will be “negligible,” or less than one percent of revenue, because the focus is on eliminating ads that are likely to be deemed of lower value to a publisher’s visitors.

Inline ads are dynamically inserted mobile website ads sized 320×100. They appear as users scroll down a page and don’t require programming on the publishers’ end.

AdSense publishers will find Labs under the Optimization tab. When more tests become available, Google will add them to Labs.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Ginny Marvin
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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