Google Analytics Makes It Possible To Share More Assets Via Its Permalink Solution

Google Analytics announced it’s now possible to share more assets using the Permalink Solution.

“Permalink has been around for a while as a means to share assets. We just enabled new asset classes – such as goals – to be shared via this functionality,” said Google Analytics product manager Stefan Schnabl.

According to the announcement, segments, goal tracking, custom channel groupings and custom attribution models now can be easily shared using a unique URL, in addition to Dashboard and Custom Reports.

Google confirms any assets shared via the link will remain private, and can only be accessed by someone with the URL.

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Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.