Facebook Slips Slightly But Still Dominates Social Login Market
After drop of two percentage points, Facebook's 64% share of social logins is still nearly three times higher than second-place Google+, according to Gigya.
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For the first time in two years, Facebook’s share of the social login market dropped, according to new Gigya data, but the social network remains the dominating leader with nearly two-thirds of the market.
Gigya’s third quarter report, released today, shows Facebook with a 64-percent share of people who use social networks to sign into websites and mobile apps. That’s down two percentage points from last quarter, breaking a string of seven consecutive increases for Facebook in Gigya data pulled from sites and apps that use its sign-on technology.
Google+ added two percentage points to its share and now has 22 percent of the market. The also-rans — Twitter (six percent), Yahoo (four percent) and LinkedIn (two percent) — didn’t change; their totals have remained the same throughout 2015.
Facebook has an even bigger margin on mobile devices, with 76 percent to 16 percent for Google+ and seven percent for Twitter. Google+ gained one percentage point, while Facebook lost the same.
In several of the verticals Gigya tracks, Google+ showed significant gains. It increased four percentage points to a 19-percent total in ecommerce and five percentage points to 24 percent in the media/publishing category. Facebook’s share fell seven percentage points in media/publishing but at 54 percent still more than doubles Google+.
Here’s Gigya’s infographic look at its results:
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.
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