Facebook puts the spotlight on Live with rare Hollywood event

Facebook gathered top creators in Hollywood to show off Facebook Live’s latest features and discussed whether it will eventually add some for advertisers.

Tim Peterson on April 7, 2016 at 9:00 am

Facebook gathered top live video creators in Hollywood to show off Facebook Live’s latest features.

Facebook did two things on Wednesday to emphasize its commitment to live video. It added a live video tab to the home screen of its mobile app. And it held an event in Hollywood to show all of the new features being added to Facebook Live before an audience of top creators.

Marketing Land sat down with Facebook product execs and several creators to hear more about Facebook Live’s latest bells and whistles and find out whether Facebook is looking at opportunities for advertisers within its live-streaming product (spoiler alert: it is).

About The Author

Tim Peterson

Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.