Facebook puts the spotlight on Live with rare Hollywood event
Facebook gathered top creators in Hollywood to show off Facebook Live’s latest features and discussed whether it will eventually add some for advertisers.
Facebook did two things on Wednesday to emphasize its commitment to live video. It added a live video tab to the home screen of its mobile app. And it held an event in Hollywood to show all of the new features being added to Facebook Live before an audience of top creators.
Marketing Land sat down with Facebook product execs and several creators to hear more about Facebook Live’s latest bells and whistles and find out whether Facebook is looking at opportunities for advertisers within its live-streaming product (spoiler alert: it is).