Apple, Google Gain Smartphone Share While Others Fading — comScore

Comscore released its US mobile data for July this morning. They show both Google and Apple gained market share, while all others continued to lose share. Collectively RIM, Microsoft and Nokia/Symbian now control less than 15 percent of the total smartphone market. Samsung was the top hardware OEM with just over 25 percent of the […]

Chat with MarTechBot

smartphonesComscore released its US mobile data for July this morning. They show both Google and Apple gained market share, while all others continued to lose share. Collectively RIM, Microsoft and Nokia/Symbian now control less than 15 percent of the total smartphone market.

Samsung was the top hardware OEM with just over 25 percent of the market. Apple had 16 percent.

Screen Shot 2012 09 04 At 9.21.17 AM

The Android OS represented 52.2 percent of US smartphone handsets in the market. The iPhone had 33.4 percent. That represented 2 percent growth since April, which was a bit stronger than Android growth during the same time period.

Screen Shot 2012 09 04 At 9.21.23 AM

Ahead of the impending launch of new Windows Phone 8 devices, Microsoft continued to see its smartphone share decline to 3.6 percent. And RIM continues to suffer losses as well.

Overall comScore said that 114 million Americans owned smartphones, representing just over 49 percent of the US adult mobile population according to the firm. Nielsen by comparison now says that 55 percent of US mobile subscribers own smartphones.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Get the must-read newsletter for marketers.