ChatGPT to support digital experience analytics

Glassbox will integrate conversational AI into its digital experience analytics platform.

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Digital experience analytics platform Glassbox has announced that it will integrate ChatGPT with its digital experience analytics platform. This will allow users to gain insights by asking questions in their native language and having ChatGPT respond. ChatGPT is an advanced conversational chatbot engine from OpenAI.

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The aim is to improve the accessibility of the data and insights Glassbox generates to support optimization of digital experience and the customer journey. Glassbox works across web and app properties to provide visualization of the customer journey and surface opportunities for enhancement.

Why we care. An early hint of a trend? Especially with various open source alternatives to ChatGPT in development, it’s easy to imagine integration with this kind of dialogue engine going very quickly from an unusual add-on to table stakes.

And not just for digital experience analytics, of course. The use cases for a robust, reliable version of ChatGPT in a martech stack seem almost limitless (OpenAI is still beta testing). Glassbox may be the first DX platform to offer a solution of this kind. It won’t be the last.

Citizen analysts. This may also bring about the opportunity to create “citizen analysts” alongside citizen developers. “The integration of ChatGPT into Glassbox will allow everyone in a business, regardless of their level of data fluency, to get specific and relevant data in seconds,” said Glassbox CTO Yaron Gueta in a release.


About the author

Kim Davis
Kim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.

Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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