Is “SEO” the right term anymore?
Columnist Winston Burton discusses how search engine optimization (SEO) has evolved over time and wonders whether the job title is truly representative of the work we now do.
Winston Burton joined Acronym in 2014 with over ten years in search marketing. Prior to joining Acronym, Winston was the VP of SEO at Havas Media, one of the world’s top ten global ad agencies. He started the SEO practice for Havas and built the practice to include clients such as Choice Hotels, Fidelity, Exxon, Volvo and Marc Jacobs. Winston spearheaded SEO strategy including content marketing, mobile, link building, and all technical areas of SEO. Winston’s career also included the SEO Manager role at Rosetta and time at Zeta Interactive.
Columnist Winston Burton discusses how search engine optimization (SEO) has evolved over time and wonders whether the job title is truly representative of the work we now do.Winston Burton | Aug 2, 2016 at 1:25 pm ET
Is it useful for SEOs to track keyword rankings anymore? Columnist Winston Burton weighs in.Winston Burton | Jul 6, 2016 at 3:15 pm ET
Accurate data is essential to measuring the success of your current SEO initiatives and informing the actions needed for future ones. Columnist Winston Burton discusses what to check to ensure accurate data collection and reporting.Winston Burton | Jun 8, 2016 at 12:05 pm ET
We all know that high-quality content is crucial for SEO, and columnist Winston Burton discusses how to prioritize content creation and promotion efforts.Winston Burton | May 10, 2016 at 4:48 pm ET
We've heard a lot about how Google's changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs.Winston Burton | Mar 30, 2016 at 1:01 pm ET
Traffic is great, but it's not the end goal. Columnist Winston Burton discusses how to use SEO tactics to help with conversion optimization.Winston Burton | Feb 16, 2016 at 11:40 am ET
Link building looked different a long time ago (in a galaxy far, far away). Columnist Winston Burton explains how things have changed and what works today.Winston Burton | Jan 20, 2016 at 2:15 pm ET
Uncooperative clients and vendors got you down? Columnist Winston Burton gives his advice on how to overcome organizational hurdles to SEO success.Winston Burton | Jan 13, 2016 at 10:30 am ET
Wondering why your site is experiencing a drop in performance? Columnist Winston Burton explores what to check before assuming it's the result of an algorithm update.Winston Burton | Dec 3, 2015 at 9:55 am ET