Don’t Blame The Google Algorithm For Search Traffic Declines
Wondering why your site is experiencing a drop in performance? Columnist Winston Burton explores what to check before assuming it's the result of an algorithm update.
Predicting why organic traffic has declined year over year or month over month can be quite challenging, but it doesn’t have to be.
I have seen many companies (and some SEOs) correlate a drop in traffic with the date of a known algorithm update and assume that the site was hit by Penguin, Panda or Hummingbird, for instance.
But this is often not the case; there are many other reasons why organic traffic can decrease over time.