If a tree falls in the forest… For decades, marketers have relied on their ability to tell a good story — and relied on mass media to do the rest. Twenty years ago, putting an ad on heavy national TV rotation would ensure it would be seen by 80% – 90% of your target audience. Today, media — and […]
In just a few short years’ time, the collaborative economy has grown from novelty to formidable reality. In the collaborative economy, goods and services are shared and sourced through peer networks (usually via an online marketplace), and access trumps ownership. Collaborative platforms have disrupted business models across nearly every industry, from hotels (AirBnB), to transportation […]
Content marketing is mainstream, with 90% of marketers using content to build their brands and achieve their business goals, according to the Content Marketing Institute. While it’s now widely understood that content marketing is a critical component of any marketing strategy, the most forward-thinking content marketers are experimenting with how they create, distribute and track […]