The temptation to take the "quick and easy" route is everywhere, and SEO is no different. Contributor Stephan Spencer shows how going black- or gray-hat might sound good initially, but in the end, like Icarus, you may get burned.
In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important.
There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that understanding each element of Google's search listings can give you the best chance for success.
Think you're an expert on featured snippets? Then put your money where your mouth is and take this quiz, created by columnist Stephan Spencer!
What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it.
So you've found a great site to contribute content to -- or have you? Columnist Stephan Spencer provides advice for how to evaluate potential publishers for SEO benefits.
Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.
Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you.
In a follow-up to last month's column, Stephan Spencer addresses some more common but avoidable SEO problems for content marketers to be aware of.
Obstacles are bound to arise in any SEO effort, but columnist Stephan Spencer reminds us that many of these are avoidable if you choose the correct approach.
How difficult is it to master the SEO basics? According to columnist Stephan Spencer, it's child's play!
Columnist Stephan Spencer shares his advice for digging up new keyword opportunities from your existing data.
Richard Dawkins originally defined the word meme as “a package of culture.” In more recent history, Dr. Susan Blackmore, psychology scholar and TED lecturer on “memetics,” defines memes as “a copy-me instruction backed up by threats and/or promises.” An example of such a “threat” might be the last bit of an email chain letter that […]