The ultimate guide to bot herding and spider wrangling
In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important.
This is Part 1 of a three-part series.
We generally think about search engine optimization in relation to humans: What queries are my customers using?
How can I get more bloggers to link to me?
How can I get people to stay longer on my site?
How can I add more value to my customers’ lives and businesses?
This is how it should be.
But even though we live in a world that is increasingly affected by non-human actors like machines, artificial intelligence (AI) and algorithms, we often forget a large part of optimizing a website has nothing to do with people at all.
In fact, many of the website visitors we need to please are actually robots, and we ignore them at our peril!