Stefan Benndorf is COO & Managing Director at AppLift, making sure that business operations run smoothly. He previously co-founded appiris (which was acquired by AppLift).
Getting the most out of your data is on every marketer's wish list this year. Contributor Stefan Benndorf discusses ways to get your analytics infrastructure in tip-top shape for 2018.
How do you grow your app's user base? Contributor Stefan Benndorf says app publishers need to take a page from Uber's marketing strategy.
The holiday shopping season is already underway, but luckily for marketers, Stefan Benndorf offers some do’s and don’ts to help drive mobile consumers down the purchasing funnel quickly.