Contributor

Stefan Benndorf

About Stefan Benndorf

Stefan Benndorf is COO & Managing Director at AppLift, making sure that business operations run smoothly. He previously co-founded appiris (which was acquired by AppLift).

Stefan Benndorf's latest articles

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Marketing technology

Here’s what marketers really want for Christmas: 3 tips for building a better approach to data

Getting the most out of your data is on every marketer's wish list this year. Contributor Stefan Benndorf discusses ways to get your analytics infrastructure in tip-top shape for 2018.

Stefan Benndorf | Dec 7, 2017 at 1:46 pm ET

Customer experience

5 steps to grow your app user base, lifted from the Uber playbook

How do you grow your app's user base? Contributor Stefan Benndorf says app publishers need to take a page from Uber's marketing strategy.

Stefan Benndorf | Aug 24, 2017 at 11:47 am ET

Customer experience

How to drive mobile purchases this holiday season

The holiday shopping season is already underway, but luckily for marketers, Stefan Benndorf offers some do’s and don’ts to help drive mobile consumers down the purchasing funnel quickly.

Stefan Benndorf | Dec 13, 2016 at 11:58 am ET