Sponsored Content: Amplero

Amplero is an Artificial Intelligence Marketing (AIM) company that enables enterprise B2C marketers to optimize customer lifetime value at a scale that is not humanly possible. Unlike most approaches which bolt AI onto legacy martech stacks, Amplero’s AIM Platform was built with AI at the core, using machine learning and multi-armed bandit experimentation to dynamically test 1000s of permutations to automatically optimize every customer interaction and maximize customer lifetime value and loyalty. Using Amplero, marketers in telecom, banking, gaming and consumer tech have garnered a 1-3% incremental growth in customer topline revenue and 3-5x lift in retention rates. https://www.amplero.com/

Operations

AI marketing and the journey through the uncanny valley

“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death in the 23rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge Bob movie, we’re used to the concept of feeling that things are getting worse, even […]

Experience

AI marketing and the journey through the uncanny valley

“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death in the 23rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge Bob movie, we’re used to the concept of feeling that things are getting worse, even […]

Data

How AI is disrupting major industries

  Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on the AI anxiety spectrum, the […]

Management

AI at the core. Humans at the helm.

Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just last week, Oracle announced that it is delivering artificial intelligence across its customer experience cloud. Oracle’s announcement follows a long line of press releases from major marketing clouds such as […]