Shelly Alvarez

Shelly Alvarez is currently Director of Strategic Services with PulsePoint. Her main focus is to partner with her customers to continuously grow and improve their email marketing programs. She specializes in creating multi-channel marketing programs that include welcome programs, re-engagement programs, continuity and life cycle programs. During her 16-year career in Direct Marketing, Mrs. Alvarez has had the opportunity to work with a variety of industries including retail, publisher, semiconductor, healthcare and financial.

Data

Taking Action on Mobile Marketing Analytics

There is no denying that mobile marketing is one of the hottest topics in 2012. If you are a marketer in the United States, more than likely you have at least one article in your inbox describing and outlining the benefits of mobile marketing. According to eMarketer, there will be more than 106 million smartphone […]

Data

Creating A Cross-Informed Customer In A Multi-Channel World

Marketers’ direct messaging options have proliferated, expanding from traditional mail and telemarketing efforts to now include a myriad of digital channels such as email, social media, SMS, and mobile applications. Expectations for relevant messages across multiple channels are higher than ever. How do you cope? With data and planning. Why cross-inform? First of all, consumers […]