This Is Your First-Party Data On Steroids
Columnist Roger Juntilla explains why new cross-device capabilities and user-generated intent signals make this a prime time for marketers to integrate first-party data.
Roger Juntilla is VP of Business Development and Product at Qualia, where he is responsible for developing strategic partnerships with unique commercial intent data sources and mapping vendors to fuel Qualia’s Intent QualityDecision Engine. A digital veteran, Roger brings more than 18 years of digital experience in ad tech, having served stints at Criteo and AOL's Advertising.com.
Columnist Roger Juntilla explains why new cross-device capabilities and user-generated intent signals make this a prime time for marketers to integrate first-party data.Roger Juntilla | Aug 14, 2015 at 9:40 am ET
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