This Is Your First-Party Data On Steroids
Columnist Roger Juntilla explains why new cross-device capabilities and user-generated intent signals make this a prime time for marketers to integrate first-party data.
Roger Juntilla is VP of Business Development and Product at Qualia, where he is responsible for developing strategic partnerships with unique commercial intent data sources and mapping vendors to fuel Qualia’s Intent QualityDecision Engine. A digital veteran, Roger brings more than 18 years of digital experience in ad tech, having served stints at Criteo and AOL's Advertising.com.
A New Cross-Channel Frontier: Attribution
Columnist Roger Juntilla discusses the challenges of achieving attribution and what marketers can do to remedy the gaps in our understanding of it.
Connecting The Dots With Device Targeting
Marketers today have more data, gathered across more devices, than ever before. Contributor Roger Juntilla explores scenarios that illustrate how this newly-available data can be used efficiently and effectively.