Richard Wheaton

About Richard Wheaton

Richard joined fifty-five as the Managing Director of the UK office in August 2016 to lead the expansion of fifty-five’s worldwide offers. fifty-five’s unique tech approach helps brands leverage their data more efficiently across paid, earned and owned channels to increase their marketing ROI and improve customer acquisition and retention. Prior to fifty-five, Richard was consulting VC funds and start-ups on their strategies and assisting with the implementation of plans to launch a disruptive digital start-up in the UK. Additionally, Richard was European CEO of Neo@Ogilvy, Ogilvy's digital media operation, for 9 years as an integral part of shaping Oglivy’s position as a truly global performance-led digital network. He sat on the Ogilvy & Mather Group UK board for 6 years and consulted both global and regional clients including IBM, Sony and British Airways. Richard is a regular speaker at digital events, including AdWeek Europe, AdMonsters, DMEXCO, the IAB and recent AppNexus and Google industry events, and he sits on the IPA Digital Media Group and Google's Client Advisory Council.