4 things missing in your app that are costing you users
How do you stop users from abandoning your app? Columnist Polly Alluf shares four tactics that will help turn things around and keep your users engaged.
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Polly Alluf's latest articles
The art of quick qualification: Use these 4 tips for more meaningful trade show conversations
Whether you're a trade show veteran or attending your first event, contributor Polly Alluf's tips will help you engage with attendees and make a connection.
How mobile marketers can prepare for when tragedy strikes
When news happens, there are times when brands must respond, and respond quickly. Contributor Polly Alluf says mobile marketers need to ensure their apps can be modified as quickly as other channels.