Pete Cheyne

Pete Cheyne is CTO for Performance Horizon. The architect of Performance Horizon's best-of-breed solutions, Pete oversees the technology strategy of the company. Prior to Performance Horizon, Pete was Head of Integration at, where he was responsible for all integrations across a wide variety of EU-based companies.

Digital Transformation

Is pixel tracking dead?

Contributor Pete Cheyne believes it's time for marketers to move past pixel-based tracking and take control of their data.