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Paul Ford

About Paul Ford

Paul Ford is a serial entrepreneur, technology evangelist, innovator, strategist, and startup advisor with two decades of experience at IaaS and SaaS organizations. As Vice President of Product and Marketing, Paul drives SendGrid’s overall product strategy and marketing efforts. Prior to SendGrid, Paul served as the Vice President of Ecosystem Development at Softlayer Technologies. Paul mentors other entrepreneurs via his involvement in TechStars, 500 Startups, Tech WildCatters, SeedCamp and Wayra. He is also one of five “Entreprenuers in Residence” currently supporting the White House and Department of Homeland Security’s efforts in growing the economy and creating more American jobs.

Paul Ford's latest articles

Performance marketing

Using Email To Drive Your Brand Value To Greater Heights

Columnist Paul Ford reveals key components for creating and reinforcing a strong brand with your email marketing programs.

Paul Ford | Jan 28, 2016 at 9:07 am ET

Performance marketing

The Email Marketing Workout

You have no more excuses: It's time to get your email marketing in shape! Columnist Paul Ford offers five ways to pump up your email campaign.

Paul Ford | Dec 14, 2015 at 9:17 am ET

Performance marketing

3 Key Strategies For Better Email Re-Engagement

How do you get inactive subscribers to hop back on board? Columnist Paul Ford offers some tips to improve your customer re-engagement levels.

Paul Ford | Nov 5, 2015 at 9:51 am ET

Performance marketing

Choosing The Right Call To Action: What Do We Need To Ask Of Our Subscribers?

When you're creating your calls to action, don't ignore the user experience. Columnist Paul Ford has some tips for ensuring that your recipients respond well and engage with your CTAs.

Paul Ford | Sep 28, 2015 at 9:58 am ET

Data

Marketing Teams Will Soon Include “Engagement Scientists”

Move over, data scientists. Columnist Paul Ford explains why engagement science is set to redefine the way marketers do business.

Paul Ford | Aug 14, 2015 at 10:28 am ET

Performance marketing

3 Ways To Maximize Data And Increase Engagement Across Email Communications

Columnist Paul Ford discusses what marketers should bear in mind in order to deliver the best email experience and strengthen engagement.

Paul Ford | Jul 16, 2015 at 10:45 am ET

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Paul Ford's latest articles

Using Email To Drive Your Brand Value To Greater Heights

The Email Marketing Workout

3 Key Strategies For Better Email Re-Engagement

Choosing The Right Call To Action: What Do We Need To Ask Of Our Subscribers?

Marketing Teams Will Soon Include “Engagement Scientists”

3 Ways To Maximize Data And Increase Engagement Across Email Communications