Columnist Paul Ford reveals key components for creating and reinforcing a strong brand with your email marketing programs.
When you're creating your calls to action, don't ignore the user experience. Columnist Paul Ford has some tips for ensuring that your recipients respond well and engage with your CTAs.Paul Ford | Sep 28, 2015 at 9:58 am ET
Move over, data scientists. Columnist Paul Ford explains why engagement science is set to redefine the way marketers do business.Paul Ford | Aug 14, 2015 at 10:28 am ET
Columnist Paul Ford discusses what marketers should bear in mind in order to deliver the best email experience and strengthen engagement.Paul Ford | Jul 16, 2015 at 10:45 am ET