Paris Loesch is the General Manager of Enterprise for Rakuten Marketing. Paris is responsible for honing Rakuten Marketing’s enterprise-level assets and helping position the brand within the broader enterprise market, as well as ensures the creation and implementation of company-growing strategies. With more than 25 years of experience, Paris has dealt with customer acquisition, market analytics and client success in companies. Her market knowledge and competitive deal acumen has resulted in strategic relationships with companies like Estée Lauder, Starbucks, The Four Seasons, Goldman Sachs, and more, plus agencies within IPG, WPP, Publicis and Omnicom.
How is using artificial intelligence in marketing similar to baking a cake? Contributor Paris Loesch explains.