Nathan Safran

Nathan Safran is the CEO and founder of Blue Nile Research, a market research/thought leadership firm. Nathan helps firms of all sizes create industry leading research studies and thought leadership.

Customer & Digital Experience

Dissecting Ongoing Content Investment By Marketers

Most marketers would agree that content marketing is critical to success in the online arena, yet few believe they can accurately measure ROI from content marketing efforts. Columnist Nathan Safran explores this discrepancy.