Contributor Nathan Safran reveals key findings from a study by Blue Nile Research on which content types are most likely to appeal to consumers during the buyer journey.
What can you do to move your organization away from silos and toward an approach that centers on the customer journey? Columnist Nathan Safran shares tips and explains why the change is critical.Nathan Safran | Sep 11, 2015 at 11:03 am ET
Most marketers would agree that content marketing is critical to success in the online arena, yet few believe they can accurately measure ROI from content marketing efforts. Columnist Nathan Safran explores this discrepancy.Nathan Safran | Jul 17, 2015 at 10:45 am ET
Content marketing is hitting a very important inflection point. Find out what you need to do to keep up with its development.Nathan Safran | Aug 19, 2014 at 2:30 pm ET