Study: The Content That Compels People to Buy
Contributor Nathan Safran reveals key findings from a study by Blue Nile Research on which content types are most likely to appeal to consumers during the buyer journey.
Contributor
Nathan Safran's latest articles
Get Ready For A Shift To Consumer-Centric Marketing
What can you do to move your organization away from silos and toward an approach that centers on the customer journey? Columnist Nathan Safran shares tips and explains why the change is critical.
Dissecting Ongoing Content Investment By Marketers
Most marketers would agree that content marketing is critical to success in the online arena, yet few believe they can accurately measure ROI from content marketing efforts. Columnist Nathan Safran explores this discrepancy.
How Content Is Changing And What Marketers Need To Know [Survey Data]
Content marketing is hitting a very important inflection point. Find out what you need to do to keep up with its development.