Why brands should consider audio marketing as consumers settle into life at home
With behavior shifting, the audio market’s growth offers a unique environment for brands to stay top of mind with consumers.
Natalee Geldert is the Director of Brand and Media Partnerships at PMG. She has over a decade’s worth of experience developing large-scale campaigns for companies like Apple, Beats by Dre, J.Crew, Madewell, Nike, KEEN, and Estee Lauder, among others. Her work has drawn acclaim, including multiple Cannes Lions, Adweek Media Plan of the Year, and more. Just as importantly, her work has delivered new prospects to the top of those brands’ respective purchase funnels. In addition to deep digital branding expertise, Natalee also draws from her early-career experience in print design when developing fully integrated campaigns. Natalee graduated from Southern Methodist University with a BA in Creative Advertising, Fine Art and Art History, later studying International Advertising at Regent’s University London.
With behavior shifting, the audio market’s growth offers a unique environment for brands to stay top of mind with consumers.Natalee Geldert | May 19, 2020 at 12:37 pm ET