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Most marketers recognize the need to measure and optimize phone calls. However it’s often a project just over the horizon, or they choose to deploy call tracking in isolated channels and campaigns where there is an obvious and specific need. The catch is without call tracking, it is difficult to know exactly where call tracking […]
The latest advancements in call tracking capabilities have created opportunities for agencies and their clients to more efficiently track and attribute offline conversions with specific marketing campaigns and sales. Armed with this data, agencies are better equipped to prove the ROI of their efforts – the top challenge shared by 29% of marketing agencies according […]
Many marketers are frustrated with the current, limited methods of analyzing and measuring online to offline conversions. They believe today’s technology cannot deliver a complete picture of real sales-ready leads and this won’t justify online ad spending. Without call tracking there is no easy way to understand which online marketing efforts are driving phone calls. […]