Columnist Michael Della Penna explores the challenges and opportunities that location data present for financial services marketers.
With most shoppers still choosing physical stores for their holiday shopping, marketers need to bridge the gap between online and offline. Columnist Michael Della Penna explains how combining location and offline insights can help.Michael Della Penna | Oct 12, 2017 at 10:53 am ET
Contributor Michael Della Penna lays out the opportunities and the challenges facing marketers as billions of internet-connected data-producing devices continue to come on line every year.Michael Della Penna | Aug 21, 2017 at 2:57 pm ET
Location data can help take your marketing and advertising to the next level, but columnist Michael Della Penna says brands and agencies must do their homework before investing in location data, buying audiences or looking at offline attribution.Michael Della Penna | May 10, 2017 at 2:50 pm ET