Columnist Michael Della Penna explores the challenges and opportunities that location data present for financial services marketers.
Columnist Michael Della Penna explores the challenges and opportunities that location data present for financial services marketers.Michael Della Penna | Mar 29, 2018 at 7:29 am ET
With most shoppers still choosing physical stores for their holiday shopping, marketers need to bridge the gap between online and offline. Columnist Michael Della Penna explains how combining location and offline insights can help.Michael Della Penna | Oct 12, 2017 at 10:53 am ET
Location data can help take your marketing and advertising to the next level, but columnist Michael Della Penna says brands and agencies must do their homework before investing in location data, buying audiences or looking at offline attribution.Michael Della Penna | May 10, 2017 at 2:50 pm ET