How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics.
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Matthew Barby's latest articles
Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the traffic. But there's more to it than than, and columnist Matthew Barby explains what you should REALLY expect from an SEO campaign.Matthew Barby | Apr 8, 2016 at 3:24 pm ET
How can you get in front of prospects so you'll be top of mind when they're making their purchase decisions? Columnist Matthew Barby has tips.Matthew Barby | Mar 30, 2016 at 11:35 am ET
Want to know more about how your content is performing? Columnist Matthew Barby provides a helpful how-to using Google Analytics.Matthew Barby | Sep 10, 2014 at 9:58 am ET