Matthew Barby

Matthew Barby is the Global Head of Growth & SEO at HubSpot. Matt's a lecturer, global speaker and runs the Pescetarian Kitchen blog.

Performance

What they don’t tell you about SEO

Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the traffic. But there's more to it than than, and columnist Matthew Barby explains what you should REALLY expect from an SEO campaign.