Using social metrics + SEO + questions to create content that drives inbound traffic
How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics.
Content marketing delivers results when it addresses what potential customers are searching for and sharing on social media. Content marketing delivers great results when it addresses what a large number of customers are searching for that your competitors are not covering.
So, how do you find out exactly what customers are looking for in search and social and identify potential competitive gaps? In this article, I will show you how to:
- analyze SEO data for your topics, and uncover winning content ideas;
- validate your content ideas with social engagement metrics; and
- use forums to identify trending questions related to your topic.