Matt Umbro

Matt Umbro is the Associate Director of Search at Hanapin Marketing. He specializes in eCommerce PPC and client relations, and he also oversees content production for PPC Hero.

Digital Transformation

Is your marketing career progressing as it should be?

The ideal digital marketing career path is still pretty undefined, given that the industry is quite young. Columnist Matt Umbro takes a stab at laying out a successful trajectory -- from first entering the industry to becoming a team leader.

Marketing Management

Why you need to embrace delegation

Marketers who excel at their craft may find it difficult to hand off work to others, but columnist Matt Umbro argues that the long-term benefits are worth it.