Matt Silk

As Head of Strategy at Waterfall, Matt Silk drives innovative mobile marketing programs for brands in the retail and restaurant space with the goal of increasing consumer engagement, generating revenue and expanding the brand’s footprint. These marketing programs integrate traditional marketing channels with the new and emerging technologies of today. Waterfall is a leading provider of mobile marketing SaaS, offering solutions that enable brands to build their existing customer database and drive top-line revenue with targeted, relevant mobile content through SMS, MMS, wallet, rich media, push or beacon solutions. Prior to Waterfall, Matt was director of retail product management at E*TRADE Financial where he was responsible for web brokerage and core user experience.

Operations

Chatbots: Hype or the real deal?

Are you considering implementing chatbot technology for your business? Columnist Matt Silk explains when this technology might be appropriate and whether or not you should buy into the hype.

Experience

Chatbots: Hype or the real deal?

Are you considering implementing chatbot technology for your business? Columnist Matt Silk explains when this technology might be appropriate and whether or not you should buy into the hype.