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Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download Marketo’s new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of […]
Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download Marketo’s new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of […]
What Marketing Automation Does Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics. […]
The EIU surveyed 499 CMOs and senior marketing executives worldwide to explore which technologies and customer trends are likely to change marketing organizations the most over the next five years. The results paint an even more transformative picture for marketing in its quest to own the customer experience. Download this report to learn about this transformation […]
The Economist Intelligence Unit, commissioned by Marketo, conducted a survey that includes responses from 256 marketing executives from Western Europe, including 72 from France, 74 from Germany and 64 from the United Kingdom, to get their perspective on marketing’s rapid transformation and how to ride the tidal wave of change. Download this report and prepare […]
Social media has become more than just a channel or tactic, it is a strategy that should be present in every aspect of your marketing. The challenge is learning how to harness the power of social media and engage your audience to share your brand’s message. As a marketer, you need to learn to leverage […]
Nobody wants to get blasted. Email marketing evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch, blast and hit the database don’t have positive connotations. The sentiment behind the words is telling. When you batch […]
Technology can dramatically increase the productivity of sales and marketing. In this new age of high-tech, most organizations have gone beyond Rolodexes, paper lead sheets or Outlook address books and have adopted CRM systems. These systems provide excellent return, but could you be getting more? CRM systems have their core strengths, but the area where […]
Every marketing automation demo will be a little different. Regardless of the path the salesperson takes, make sure the system you select makes you consider the 6 topics in this checklist.
Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. They are embracing the shift from the selling process to the buying process, moving marketing from a cost center to a revenue generator. By replacing the old linear sales model with a new holistic approach, companies are […]
This easy-to-follow compilation of actionable best practices will allow you to reach your target audience by: Optimizing your email message Including consistent brand and design Avoiding common spam signatures Kickstart your targeted email marketing today by downloading the Email Design and Creative Checklist.
This guide offers valuable insight from innovative thought leaders and provides best practices for utilizing social media marketing applications effectively. Use the worksheets and checklists to best incorporate your social media plan and policy at your company. Also learn to measure achievements and ROI of your B2B social media marketing strategies. Use this guide as […]
This all-encompassing guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging the metrics that matter. With compelling graphics and real-life examples of Marketo’s own metrics and tactics, this guide offers […]
This webcast will cover what retargeting is, what types of creative strategies you can adopt, and how to successfully implement a retargeting campaign. Create great content and readers will find it, right? Well, maybe not. A solid content marketing strategy goes far beyond the content itself. Today’s marketers must optimize content for both search and […]