A case study for delivering performance in a mature Google Ads account
Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding and others) for a large legal client.
Mark is the co-founder of One Egg, a digital marketing agency. He has over 10 years of experience specializing in paid search and digital analytics. He's spoken at SMX and published a number of best selling courses on Udemy.
Regression analysis to improve Google Ads performance
Using advanced techniques to make better predictions can help you stand out. Here's a step-by-step guide to learning how to do a regression analysis.
Rethinking the marketing funnel with Consumer Decision Journeys
The way customers shop and interact with brands has changed and the CDJ provides a practical framework for marketing to customers along this journey.