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Mark Meyerson

About Mark Meyerson

Mark is the co-founder of One Egg, a digital marketing agency. He has over 10 years of experience specializing in paid search and digital analytics. He's spoken at SMX and published a number of best selling courses on Udemy.

Mark Meyerson's latest articles

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Performance marketing

A case study for delivering performance in a mature Google Ads account

Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding and others) for a large legal client.

Mark Meyerson | Apr 10, 2019 at 8:05 am ET

Data

Regression analysis to improve Google Ads performance

Using advanced techniques to make better predictions can help you stand out. Here's a step-by-step guide to learning how to do a regression analysis.

Mark Meyerson | Mar 13, 2019 at 1:32 pm ET

Performance marketing

Rethinking the marketing funnel with Consumer Decision Journeys

The way customers shop and interact with brands has changed and the CDJ provides a practical framework for marketing to customers along this journey.

Mark Meyerson | Feb 25, 2019 at 8:05 am ET

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Mark Meyerson's latest articles

A case study for delivering performance in a mature Google Ads account

Regression analysis to improve Google Ads performance

Rethinking the marketing funnel with Consumer Decision Journeys