Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Call tracking has been around for a long time. It tracks which ads, campaigns, and keywords generate phone calls and which don’t. But…call tracking isn’t enough. That’s why LogMyCalls created Conversation Analytics. It uses speech recognition technology and thousands of proprietary algorithms to extract data from phone calls. This white paper discusses the 45 Cool Analytics We Can […]
Is your AdWords campaign ready for success in 2015? Given the growth in mobile traffic and advertising, changes in Google’s algorithms, new ad formats, products and extensions, will your paid search efforts lead to conversions? In this webcast, Ginny Marvin, Frederick Vallaeys and McKay Allen will discuss the latest AdWords updates and make sense of […]
Call tracking and it’s impact on SEO is a hotly debated topic. Some say call tracking numbers will hurt SEO and others say this isn’t accurate. This comprehensive, 30-page white paper from LogMyCalls summarizes the arguments from both sides, and gives you straight answers to the common questions. The white paper also provides actionable solutions […]
In late 2014, mobile search surpassed desktop search. More customers are now finding you via their smartphones than ever before. With this shift, mobile is causing change in marketing budgets, ROI calculations, and the way businesses operate. Now the big question is this: what’s ahead in 2015? In this webinar, with some of the most […]
Call tracking has been providing vital campaign performance information for over a decade. But traditional call tracking and analytics only tracks what happens before the call, and in today’s data hungry environment it’s not enough to know which marketing channel generated the phone call. Digital marketers should demand to know what happened on the call […]
During Q1 2014, LogMyCalls processed millions of call segments using their Conversation Analytics engine. These calls were from dozens of industries across North America. The analytics engine extracts data from calls like lead score, conversion rates, and missed opportunities. Conversation Analytics extracts all of this data based on the words and phrases said by both the […]
Marketers spent more than $78B to generate phone calls in 2013. Calls matter. What are the differences between the calls that resulted in a conversion (appointment, reservation, sale) and calls that didn’t result in a conversion? Is there a ‘formula’ that will allow you to convert more calls and increase your revenue? How is a […]
Research shows clearly that marketers have not yet scratched the surface of the mobile marketing boom. In many ways, no one fully comprehends how big it will be. Here’s a snapshot of the possibilities: by 2016 analysts from Morgan Stanley project that over 10.6 billion dollars will be spent on mobile marketing in the U.S. […]
The phone is re-emerging as the preeminent marketing platform. That’s why it is more vital than ever that companies use intelligent call tracking. The most common action and the desired result of any mobile marketing campaign is a phone call. Mobile shoppers aren’t doing research, and they usually aren’t actually buying a product on their […]
By now, every marketer knows they should at least be experimenting with mobile marketing. They know it is about to explode. They know it is critical to the future of their success. Some marketers even know—at least roughly—how to do mobile marketing. However, research also shows that most mobile marketers still don’t know which tactics […]
At its most basic level, call tracking tells businesses which marketing channels produce phone calls and which do not. It’s like Google Analytics for the phone. Advanced call tracking also tracks and scores leads, records calls, tracks missed opportunities, gathers customer intelligence, provides re-marketing and marketing automation, and even tracks close rates of phone calls. Used […]