Contributor Kristin Cronin looks at several ways to take advantage of push notifications as a way to engage and retain app users.
Getting a user to install and launch your mobile app is only half of the battle. Contributor Kristin Cronin explains how you can keep people happy and engaged.Kristin Cronin | Mar 8, 2018 at 11:46 am ET
Push notifications have made some positive headway over the past few years, but there's clearly still room for improvement. Columnist Kristin Cronin offers tips on how to up your push game without pushing users away.Kristin Cronin | Jan 29, 2018 at 5:35 pm ET
Don't get left in the dust. Columnist Kristin Cronin believes that as voice continues its rapid advance, marketers need to be planning now for its impact on their brands.Kristin Cronin | Dec 29, 2017 at 11:30 am ET