Using push notifications for mobile app retention
Contributor Kristin Cronin looks at several ways to take advantage of push notifications as a way to engage and retain app users.
As the Director of Marketing Communications at Localytics, Kristin is focused on driving the public relations, analyst relations, thought leadership, event sponsorship/speaker's bureau and social media strategies for the company. She brings 15 years of experience in leading global public relations, marketing communications and content marketing campaigns and programs for a range of B2B technology companies, including early stage startups all the way up to large public companies.
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