Contributor

Kevin Gallant

About Kevin Gallant

Kevin Gallant serves as Marketing Intelligence and Deliverability Manager at Yesmail. With a background in digital and print marketing, Kevin's ability and passion for attention to detail and trending patterns has enabled him to drive results for email-centric clients.

Kevin Gallant's latest articles

Marketing operations (MOps)

Sad To See You Go: The Impact Of Canadian Anti-Spam Legislation On Subscriber Rates

As Canadian subscriber growth slows, columnist Kevin Gallant explains how email marketers can get up to speed on CASL and increase clicks.

Kevin Gallant | May 15, 2015 at 9:36 am ET

Performance marketing

Gmail, Outlook Apps Build A Better Email Marketing Ecosystem

Despite concerns, mobile email app usage doesn't decrease engagement, columnist Kevin Gallant says.

Kevin Gallant | Apr 17, 2015 at 9:10 am ET

Performance marketing

What Google’s New Inbox Means For Marketers

With the recently-introduced interface option, consumer behavior is likely to change. Contributor Kevin Gallant explains how marketers can shift their approach to match.

Kevin Gallant | Jan 29, 2015 at 9:10 am ET