Sad To See You Go: The Impact Of Canadian Anti-Spam Legislation On Subscriber Rates
As Canadian subscriber growth slows, columnist Kevin Gallant explains how email marketers can get up to speed on CASL and increase clicks.
Kevin Gallant serves as Marketing Intelligence and Deliverability Manager at Yesmail. With a background in digital and print marketing, Kevin's ability and passion for attention to detail and trending patterns has enabled him to drive results for email-centric clients.
Gmail, Outlook Apps Build A Better Email Marketing Ecosystem
Despite concerns, mobile email app usage doesn't decrease engagement, columnist Kevin Gallant says.
What Google’s New Inbox Means For Marketers
With the recently-introduced interface option, consumer behavior is likely to change. Contributor Kevin Gallant explains how marketers can shift their approach to match.