What can your industry achieve with content? Here are results across 15 verticals
Columnist Kerry Jones shares industry benchmarks for content marketing success based on actual results in 15 verticals.
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Kerry Jones's latest articles
Is your content share-worthy? 4 questions to ask
Contributor Kerry Jones explains why raising eyebrows, sparking emotions and creating teachable moments are more important than counting backlinks.
This major content marketing benefit is worth the wait
One of content marketing's biggest perks takes a while to materialize. Columnist Kerry Jones explains why SEO improvements are worth waiting for.
How to responsibly create content that pushes the envelope
Love it or hate it, columnist Kerry Jones explains how to skillfully craft controversial content that attracts attention.
What do employers look for in a content marketer?
Columnist Kerry Jones explains why content marketers need to be both technical wizards and artistic geniuses to land a job.
The science of viral content: Why certain emotions ignite social engagement
Columnist Kerry Jones digs into new research on the role of arousal and dominance in viral sharing.
Surprising lessons from BuzzFeed’s most popular content
Columnist Kerry Jones shares content marketing insights from an analysis of BuzzFeed's 100 most-shared articles.
Hit more content marketing home runs with these 4 lessons from 300+ campaigns
Columnist Kerry Jones looks at three years of data to uncover characteristics of winning content and discusses what marketers can learn.
5 engaging visual content formats that aren’t infographics
Are you producing infographics on autopilot? Columnist Kerry Jones shares innovative content formats which may communicate your message more effectively.
What Content Marketers Can Learn From 7 PR Wins And Fails
Remember #TheDress? Columnist Kerry Jones explains how the same elements that caused major PR stories to go viral can be applied to content creation.
Why Content Marketers Should Tap Into The Power Of Niche Influencers
Columnist Kerry Jones explains why thinking small might be your best bet when it comes to influencer marketing.
How A Content Marketing Strategy Drives Your Bottom Line
Can't get content marketing buy-in? Columnist Kerry Jones gives you a roadmap for explaining the long-term benefits of an on- and off-site content strategy.
What Works With Consumers? Survey On Inbound And Outbound Marketing Tactics Yields Insights
Columnist Kerry Jones shares findings of a consumer survey that reflect positively on customer reviews, search, direct mail offers and content marketing.
3 Content Marketing Lessons Reddit AMAs Can Teach
What's the secret behind the popularity of Reddit AMAs? Columnist Kerry Jones shares some tips on what content marketers can learn from some of the most successful AMAs about building a loyal following.
The Generational Content Gap: How Different Age Groups Consume Content
Columnist Kerry Jones shares recent research about online content consumption preferences and habits across different generations.
6 New Insights About Content Marketing Hiring Trends And Job Growth
Columnist Kerry Jones shares the state of the content marketing job market based on new research and insights from recruitment professionals.
5 Signs You Should Settle Down With A Content Marketing Agency
Columnist Kerry Jones shares what to look for when vetting content marketing agencies to ensure your partnership is destined for success.