The best marketers know more about their customers
Columnist Katy Keim says it’s about time marketers use customer data to know more, see more and do more.
Katy Keim serves as Lithium’s Chief Marketing Officer and GM of Lithium Social Web, leading all strategic marketing activities for the company including branding, positioning, communications, go-to-market strategy, and customer acquisition programs.
When Digital Retail Gets Real (Literally)
Columnist Katy Keim discusses the reasons why Amazon’s rumored move to brick and mortar could redefine the future of e-tail.
The Holidays Are Around The Corner: Here’s How To Prep Your Influencers And Digital Teams
With Halloween behind us, it's full steam ahead! Columnist Katy Keim shares tips to help retail marketers prepare for the holiday shopping season.
The Customer Experience Is Everyone’s Business
Smart brands know that everyone owns the customer experience. Columnist Katy Keim discusses the steps to becoming a truly customer-focused brand.
Brand Missteps In The Social Media Spotlight: The New Rules Of The “Shame Game”
Contributor Katy Keim explains how digital shaming is gradually blurring the lines of social customer service.
Snapchat Discover: The New Way To Access & Consume Media?
Snapchat recently launched its "Discover" feature, and columnist Katy Keim explains why marketers should care.
When It Comes To Customer Expectations, One Size Does Not Fit All
Consumers today make significant demands of the brands they engage with. Contributor Katy Keim lays out survey results that explain just what they're looking for.
Though People Trust Other Consumers Most, Brands Still Have A Role To Play
While word-of-mouth marketing has been around forever, contributor Katy Keim explores how social media has changed it dramatically -- and how brands must adjust.
5 Ways Smart Marketers Accrue Social Influence
Columnist Katy Keim outlines steps you can use to take advantage of influencers in social media.