Columnist Katy Keim says it’s about time marketers use customer data to know more, see more and do more.
With Halloween behind us, it's full steam ahead! Columnist Katy Keim shares tips to help retail marketers prepare for the holiday shopping season.Katy Keim | Nov 10, 2015 at 10:26 am ET
Contributor Katy Keim explains how digital shaming is gradually blurring the lines of social customer service.Katy Keim | May 4, 2015 at 11:44 am ET
Snapchat recently launched its "Discover" feature, and columnist Katy Keim explains why marketers should care.Katy Keim | Feb 20, 2015 at 10:13 am ET
Consumers today make significant demands of the brands they engage with. Contributor Katy Keim lays out survey results that explain just what they're looking for.Katy Keim | Jan 6, 2015 at 9:03 am ET
While word-of-mouth marketing has been around forever, contributor Katy Keim explores how social media has changed it dramatically -- and how brands must adjust.Katy Keim | Nov 14, 2014 at 9:58 am ET