Justin Gray

Justin Gray is the CEO and Chief Marketing Evangelist of LeadMD. He founded the company in 2009 with the vision of transforming traditional “grassroots” marketing efforts through the use of cloud-based marketing solutions. Since that time, Justin has emerged as a strong voice for marketing automation, demand generation, and conversational marketing.

Performance

Leveraging The Social Media Ego

In the era of Big Data, marketers use buyer information to shape their initiatives more than ever. Data on what your targets are searching for, listening to and buying can provide a mother lode of insight that empowers you to create relevant, high-ROI campaigns. Yet this only works with targets whose data is available. Quite […]

Data

Marketing Metrics To Embrace & Ignore

No one should disagree at this point that collecting and analyzing data can reveal which marketing programs are working, which ones are failing, and why. Today’s marketers have access to tons of data — but how can we differentiate between helpful and irrelevant metrics? There’s just one deciding factor: revenue. Remember that the underlying goal […]

Performance

Search. Browse. Abandon? How Automation Converts Browsers Into Buyers

Any marketer (at least one who hasn’t been living in a cave without Wi-Fi) knows the potential of search traffic in regard to driving sales. But exactly how much use can really be made of the potential customers driven to a site through search engines? Sometimes the details are a bit hazy with direct attribution […]