Juliette Kopecky

Juliette Kopecky is a product marketing manager at HubSpot, whose all-in-one marketing software helps businesses attract qualified prospects and convert them into leads and customers. Juliette manages marketing for HubSpot's mobile and marketing analytics products. She holds an MBA from the MIT Sloan School of Management and a BS from the Boston University School of Management.

Performance

After You Capture A Lead, What Comes Next?

Congrats on generating some awesome leads for your sales team! Now what? As marketers, our primary responsibility is to generate qualified leads for sales. However, our job doesn’t stop immediately after we get the leads in the door. Answering the “Now what?” question can be tricky. Just because someone downloaded your ebook or subscribed to […]

Data

3 Common Mistakes Marketers Make With Their Analytics

Mo Analytics, Mo Problems — other than a terrible use of the great Notorious B.I.G. song, this phrase accurately reflects how marketers feel about their analytics. If marketers aren’t versed in the finer details of the different metrics, they can easily draw the wrong conclusions with their on-page optimization and reporting. 1. Thinking Greater Time […]

Performance

LinkedIn: Pages Vs. Groups

For B2B companies, LinkedIn is one of the most powerful social media channels available. In fact, our Social Media research of more than 5,000 companies has shown that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. But, with so many tools and micro-channels within LinkedIn, how do you make sure you’re getting the most out […]

Experience

How Marketers Can Take Advantage Of Apple’s iOS 6

Recently, most users of iPhones, iPads and iPods went on a downloading rampage — frantically upgrading to the then-just-released iOS 6. This new release includes a number of great features that marketers can take advantage of to increase their reach and presence online. In this article, you’ll learn what an iOS is, how iOS 6 is different, […]