Congrats on generating some awesome leads for your sales team! Now what? As marketers, our primary responsibility is to generate qualified leads for sales. However, our job doesn’t stop immediately after we get the leads in the door. Answering the “Now what?” question can be tricky. Just because someone downloaded your ebook or subscribed to […]
Mo Analytics, Mo Problems — other than a terrible use of the great Notorious B.I.G. song, this phrase accurately reflects how marketers feel about their analytics. If marketers aren’t versed in the finer details of the different metrics, they can easily draw the wrong conclusions with their on-page optimization and reporting. 1. Thinking Greater Time […]
For B2B companies, LinkedIn is one of the most powerful social media channels available. In fact, our Social Media research of more than 5,000 companies has shown that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. But, with so many tools and micro-channels within LinkedIn, how do you make sure you’re getting the most out […]
Recently, most users of iPhones, iPads and iPods went on a downloading rampage — frantically upgrading to the then-just-released iOS 6. This new release includes a number of great features that marketers can take advantage of to increase their reach and presence online. In this article, you’ll learn what an iOS is, how iOS 6 is different, […]