MarTech Overtime: Have we achieved peak martech in 2019?
Contributor Jon Schepke shares his MarTech West takeaway about the complexity of the landscape and why CMOs need to keep up with the rapidly evolving ecosystem.
Jon Schepke is a digital marketing veteran and innovator in the Internet marketing space. For 20 years, his passion for technology and marketing have driven innovative solutions for numerous Fortune 500 clients. As CEO of SIM Partners, Jon and his team helped pioneer digital marketing for national brands at a local level. He ran SIM Partners for 12 years and raised $13M in venture capital funding. SIM Partners was acquired by Reputation.com in Q1, 2018. Jon is currently the Vice President of Strategic Partners at Reputation.com.
Uncovering the white spaces of opportunity for local search
With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts -- paid, earned and owned.