What to do if President Trump calls out your brand on Twitter
What should you do if the leader of the free world calls out your brand on Twitter? Columnist John Donnelly III analyzes two recent cases and offers tips.
As senior vice president of global sales and marketing at Crimson Hexagon, John Donnelly III is responsible for all go-to-market operations across marketing, sales and business development. Donnelly brings over 20 years of experience in the technology industry to Crimson, and has managed companies from start-up to over $700M in annual revenues.
Marketers: Track emotions, not just numbers
Columnist John Donnelly III explains why social media analysis needs to go beyond volume data with examples of how sentiment and emotion analysis can help marketers really understand consumers.
3 ways to see the future with social media data
Marketers can use vast social media data to anticipate the future. Columnist John Donnelly III shares examples of the possibilities.
Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change
Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay.
Social media, the subscription economy and the new face of retail
Columnist John Donnelly III looks at the effect the rise of subscription box services has had on how consumers shop -- and advises how retail marketers should adapt.
5 Ws of the sharing economy: How social data gives marketers a competitive edge
Why should you be paying attention to the sharing economy? Columnist John Donnelly III dives into the social data behind the sharing economy's explosive growth and what marketers stand to gain from it.
3 ways social intelligence shapes hospitality marketing
Columnist John Donnelly discusses the role that social media plays in travelers’ planning, experience and evaluation and explains how hotel marketers can use this channel to better serve guests.
The future of social intelligence: image recognition and analysis
When it comes to uncovering valuable insights that help marketers target the right audience, text analysis isn’t enough anymore. Columnist John Donnelly discusses the impact and evolution of social media image recognition and analysis.
Sci-fi film and video game studios find the way into the mainstream via social media
How can film and video game studios cater to their audiences? Columnist John Donnelly III shares how social media insights can deepen your understanding of your audience and their preferences.
How Social Media Data Can Guide You Through The Advertising Odyssey
Are you tapping into the treasure trove of social media data? Columnist John Donnelly III explains why social media insights can help you learn more about your audience and improve your overall campaign.
4 Questions Marketers Must Answer To Extend Holiday Sales Success
Columnist John Donnelly III discusses how brands can use social media insights from the busy holiday shopping season to help guide their marketing strategy for the upcoming year and beyond.
TV Producers, Advertisers Need To Leverage The Web’s Largest Focus Group: Social Data
Columnist John Donnelly III explains how TV and advertising executives can use social media insights to inform business decisions such as ad buying and TV show plots.
Negative Tweet About Your Brand? Here’s Why Responding Isn’t Enough
Columnist John Donnelly III discusses why brands need to do more than simply respond to Twitter and Facebook posts — and why analyzing and learning from customers’ social posts will give companies a leg up on the competition.
How Social Conversation Can Help You Discover Your Brand’s Next Great Campaign
In a customer-centric world, social insights are the key to creating effective media partnerships, blog posts, commercials and more, says columnist John Donnelly III.
Why Social Media Insights Are A Gold Mine For Inbound Marketers
Inbound marketing content must speak directly to what your audience cares about, explains columnist John Donnelly III.
How The Right Social Insights Can Boost Your Click-Through Rates
The real value of social data is what it can tell you about the interests of your customers and prospects, says columnist John Donnelly III.