John Donnelly III

As senior vice president of global sales and marketing at Crimson Hexagon, John Donnelly III is responsible for all go-to-market operations across marketing, sales and business development. Donnelly brings over 20 years of experience in the technology industry to Crimson, and has managed companies from start-up to over $700M in annual revenues.

Data

Marketers: Track emotions, not just numbers

Columnist John Donnelly III explains why social media analysis needs to go beyond volume data with examples of how sentiment and emotion analysis can help marketers really understand consumers.