Hooked on a feeling: The forgotten factor in online advertising
We're stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect's mood or mindset.
With more than 24 years of experience in media, Jacqui Wallis has delivered leadership, strategy and performance for hundreds of brands from inside the agency landscape. During her career, she has worked with both the best of independent and largest agency networks, including Carat and Starcom, and with some of the world’s biggest brands including Apple, Nokia, Deutsche Bank, and SAGA. She now heads up the cutting edge Ad Tech business illuma Technology, delivering a new way to prospect for audiences without the need for personal data.